I’m a London-based product designer with nearly a decade of experience crafting thoughtful, impactful digital experiences. Over the years I've worked across a wide range of industries and companies, from small start-ups to ambitious scale-ups.

I try to think from first principles, and this usually means my design process varies each project. I try not to be too rigid or dogmatic in my process.

I enjoy making sure teams are tackling real problems that will have an impact and contribute to meeting their objectives.

I’m impact-driven at heart, but I also have a deep appreciation for craft and quality. I enjoy getting hands-on with prototypes to tell stories, explore ideas, and bring concepts to life in ways that resonate with both users and stakeholders.

My approach is rooted in collaboration and curiosity. I like to make products better, simpler, and more meaningful – and hopefully have some fun while doing it.

If that sounds like your kind of thing, let’s talk.